CONTEST GUIDELINES: 

Contest Sponsors:  The Berkshire Eagle: 75 S Church Street, Pittsfield, MA 01201; The Brattleboro Reformer: 62 Black Mountain Road, Brattleboro, VT 05301; The Bennington Banner: 425 Main Street, Bennington, VT 05201; The Manchester Journal: 3624 Main Street, Manchester, VT 05255

Contest Name: The ShopLocal Purrfect Pet Cat Contest.  

Contest Dates:  June 17th through July 16th, 2021

Categories: Any submission that includes any form of cannabis are not eligible for entry.  

Entries: Electronic entries will be accepted online after 12:01 6/17/2021 and before 23:59 7/16/2021 OR as published in-paper & digitally. Dates are subject to change. Electronic entries are accepted via www.berkshireeagle.com using the online submission form.  

All photos must be original work, taken by the entrants. No third party may own or control any materials the photo contains, and the photo must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

  • The photo must be in its original state and cannot be altered in any way, including but not limited to removing, adding, reversing, or distorting subjects within the frame.

  • Photos must be in the file format of a JPG or PNG.

  • Entries will not be accepted unless submitted via the official contest channel. Entries not submitted through the proper channel will be deleted.

  • Entries will be judged by www.berkshireeagle.com.  All decisions are final. www.berkshireeagle.com reserves the right to disqualify any entry that is deemed inappropriate or does not conform to stated contest rules..

  • Submissions will not be accepted once the deadline lapses.


Your entry submission constitutes your consent to participate in this contest and for the Sponsors to obtain, use and transfer your name and email address and other information collected.  Entries may be showcased in The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner, The Manchester Journal or any of its related publications whether in print, digital or social; without financial consideration. 

The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner, The Manchester Journal are not responsible for lost, incomplete, illegible, late or any error, omission, interruption, defect or delay in transmission, electronic, technical or otherwise. 

Winner Selection

The Berkshire Eagle will notify the winners by email within seven days of the end of the contest.  Winners have three business days to respond, or an alternate will be selected.  Notification will occur via email. 

Winner selection is based on the Berkshire Eagle Selection committee choosing up to 12 purrfect-cat Finalists per category. From the finalists, 4 winners are chosen by readers voting for participants on www.berkshireeagle.com. A fifth prize winner will be selected from all voting registrants. All winner selections are provided by the vendor, Wehaa, who operates a software program for contests. Wehaa is not owned by The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner, The Manchester Journal or any of their products or publications.  To enter this drawing, entrants must be 21 years of age. There is no purchase necessary to win. 

This program is NOT luck-based, NOT chance-based, and NOT based on a random drawing. The contest is NOT a sweepstakes, NOT a lottery, NOT tobacco-related, and NOT gambling.

Winner selection is final & conducted at the sole and absolute discretion of Wehaa. Prizes will be awarded by The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner, and/or The Manchester Journal.

No purchase necessary to participate.  

Prizes: 

The total number of prizes is contingent on the total number of participating businesses.  Up to $300 will be awarded  in pet-friendly gift baskets paid for by advertisers participating in the online contest.  

Acceptance of prize constitutes permission to use winners' names, photographs, and likeness for the purpose of advertising and promotion without additional compensation, unless prohibited by law. 

All winners are responsible for taxes as required by local, state, and federal regulations.  Winners must be willing to sign any legal or tax-related documents required by Sponsors or deemed necessary by the State of Massachusetts or Vermont.

Eligibility:  

The contest is governed by Massachusetts law. 

The contest is open to MA & VT legal residents, 21 or older, located within the delivery markets of The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner & The Manchester Journal. Delivery markets are defined by The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner & The Manchester Journal's Circulation departments.   

Contest NOT open to legal residents of NY, RI, ME, CT or where contests are prohibited.  

Employees of NENI, and their respective affiliates, subsidiaries, directors, officers and agents, and their immediate family or those living in the same household, are ineligible to enter.  Employees of WEHAA, and their respective affiliates, subsidiaries, directors, officers and agents, and their immediate family or those living in the same household are also ineligible.  

General Conditions:  

For the names of winners, send a stamped, self-addressed envelope after August 6, 2021 to: " The ShopLocal Contest”, c/o The Berkshire Eagle, Attn: Winners List, 75 S Church Street, Pittsfield, MA 01201.  Requests received without a self-addressed, stamped envelope will not be completed.

The Sponsors reserve the right to cancel this contest at any time without obligation or written notice.  Sponsors reserve the right to change dates based on local, state and federal regulations providing guidance during the Covid-19 Pandemic.

All entrants agree to be bound by these official rules.

All images shown are conceptual representations, details are subject to change.  NENI, The Berkshire Eagle, The Brattleboro Reformer, The Bennington Banner, The Manchester Journal, NENI Digital and related products, logos and names are the property of NENI and may not be used, in any form, without the written consent of NENI's Board of Directors. All rights reserved.